Meaning of Kou Bei in Chinese

When Chinese people buy things, or looking for restaurants, they often want to find one that has a good “口碑kǒu bēi". What does “口碑（kǒu bēi）" mean in Chiese?

Literally, it can be translated as “the mouth milestone” 碑 means the milestone or stele. But the word口碑 actually has nothing to to with the stele. It means “the opinions or the public praise of people to a thing”. So if a restaurant has a good “口碑kǒu bēi", probably the restaurant receives a very good saying from people who have been there. Maybe the environment or service there is fairly good.

Many people choose to come to China to do business. And when they come, they should not just find restaurants that have five stars, but find restaurants that hve a good “口碑kǒu bēi", because some restaurants are small and shabby. Shabby though it looks, the place is packed day and night because of its unique fish dishes. You have to book the place three days in advance. How could it do so well? It all depends on their clients. The clients will spread the word, either via an excited 'let me tell you about this place' mobile message or during idle chit chat.

And also, if we are managing a business company, we should try our best to give the best service to the customers. Because only in this way can we earn a good “口碑kǒu bēi" for it. Now do you know the meaning this word in Chinese?